Make

Make (formerly Integromat) is a visual automation platform that offers more power and flexibility than traditional no-code tools, with superior pricing for high-volume automations.

Key Features

• Visual Workflow Builder: See your entire automation flow in one view
• Advanced Logic: Built-in routers, filters, and error handling
• Better Pricing Model: Operations-based instead of task-based
• Data Manipulation: Powerful built-in functions and transformations
• API Integration: Easy custom API connections
• Scheduling: Flexible timing and triggers

Best For

• Power users who’ve outgrown simpler tools
• High-volume automation needs
• Complex multi-branch workflows
• Cost-conscious solo entrepreneurs at scale

Pricing Tiers

• Free: 1,000 operations/month
• Core ($9/mo): 10,000 operations
• Pro ($16/mo): 10,000 operations + priority support
• Teams: Collaboration features
• Enterprise: Custom limits and SLA

Advantages Over Zapier

• 5-10x cheaper at high volumes (operations vs tasks)
• Visual flow makes debugging easier
• More powerful data manipulation
• Better error handling and retry logic
• Full API request control

Learning Curve

Make has a steeper learning curve than Zapier but offers significantly more power and flexibility. Plan to invest 2-3 hours learning the interface, but the ROI is worth it for serious automation needs.

Common Use Cases

• E-commerce order processing
• Complex lead scoring and routing
• Multi-system data synchronization
• Advanced email marketing workflows
• Custom business process automation