brand-guidelines

Anthropic Brand Styling

Overview

To access Anthropic’s official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

• Dark: #141413 - Primary text and dark backgrounds
• Light: #faf9f5 - Light backgrounds and text on dark
• Mid Gray: #b0aea5 - Secondary elements
• Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

• Orange: #d97757 - Primary accent
• Blue: #6a9bcc - Secondary accent
• Green: #788c5d - Tertiary accent

Typography

• Headings: Poppins (with Arial fallback)
• Body Text: Lora (with Georgia fallback)
• Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

• Applies Poppins font to headings (24pt and larger)
• Applies Lora font to body text
• Automatically falls back to Arial/Georgia if custom fonts unavailable
• Preserves readability across all systems

Text Styling

• Headings (24pt+): Poppins font
• Body text: Lora font
• Smart color selection based on background
• Preserves text hierarchy and formatting

Shape and Accent Colors

• Non-text shapes use accent colors
• Cycles through orange, blue, and green accents
• Maintains visual interest while staying on-brand

Technical Details

Font Management

• Uses system-installed Poppins and Lora fonts when available
• Provides automatic fallback to Arial (headings) and Georgia (body)
• No font installation required - works with existing system fonts
• For best results, pre-install Poppins and Lora fonts in your environment

Color Application

• Uses RGB color values for precise brand matching
• Applied via python-pptx’s RGBColor class
• Maintains color fidelity across different systems

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About This Skill

This is an official skill from Anthropic’s public skills repository. It demonstrates Claude’s capability to handle specialized tasks through structured workflows and domain-specific knowledge.

How to Use

In Claude.ai

This skill is available to paid Claude.ai users. Simply reference it in your conversation to activate its capabilities.

In Claude Code

Install via the skills marketplace:

# Add the marketplace
/plugin marketplace add anthropics/skills

# Install example skills
/plugin install example-skills@anthropic-agent-skills

Via Claude API

Use the Skills API to upload and activate custom skills. See the Skills API documentation for details.

Source

Original skill: brand-guidelines

License: Apache 2.0